Minga partners with artisan groups in Ecuador to design, create and market sustainable and hand-crafted bags, hats and accessories. We worked to create a brand inspired by nature, femininity and artistry. Hand done type and a earth-inspired palette reinforces Minga’s processes from plant to product, completely handmade and 100% all-natural. The entire visual identity is an affirmation and celebration of the brand’s mission, to empower and uplift every woman, from the artisans who create it to the customer who wears it.